Label printer Baker Self Adhesive Labels Ltd. has increased its digital printing and converting capability with the installation of a Roland Soljet XC-540 ink jet printer/cutter.

The 1,371mm wide-format installation will be used to print a range of products from posters, signs and point of purchase displays, to banners, and decals on paper, films and plastic materials.

“The purchase complements our existing HP digital printing presses and gives us maximum flexibility,” explained Steve Baker, Managing Director. “The maximum size we were previously able to print was just over A3. Now we can print to a maximum of 1346mm wide in any length at a maximum of 1440 dpi. The Roland also allows us to print very short runs of any shape as it has a built in cutting head. It will enable us to grow our key market in labels as well as enter new ones since we can now print larger labels, banners and signs as well as speciality promotional products”.

In order to get the best out of the installation, the company is sending Rob Shaw to a Digital Print Course run by the Roland Academy. The course covers media preparation, print quality standards, finishing and colour management. “The course will enable us to gain a better knowledge and understanding of the equipment and ensure we maintain the standard of quality our customers expect,” added Baker.